![]() Secondary research Secondary research is a research conducted by using information of already published data Eg. ![]() Very low chances of error Disadvantages of primary research įREE ONLINE LECTURES&REVISION MATERIAL BY FET SYSTEM. ![]() Interviews Advantages and disadvantages of Primary research Advantages of primary research At what place would it be sold? Primary research Primary research is a data conducted first hand or personally The information is generated by personally without referring to previous sources, often referred to as fresh information Eg.Role of marketing Marketing is all efforts made from the development of a product to the sale of product Marketing identifies the needs and wants of customer Marketing department conducts market research Marketing department develops the product Market oriented business There is a market research conducted to find out whether people need or want the product If a demand exists then the product is made E.g Businesses making changes in existing products and services Market research to business Marketing department conducts the market research The following questions are answered in the market research
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